Goodbye, Fab Feminist and Hello, Untrendy!

I’ve embodied the Untrendy lifestyle since I was old enough to stick a finger up my nose during a dance recital while my mother sat shaking her head from the audience. It’s a choice I’ve made before I even had the word “untrendy” in my vocabulary.

When I realized that Fab Feminist was limiting the content I wanted to put out in the world, I started brainstorming a name that would be empowering but not trite. I thought of other brands that I really identified with (shoutout Ban.do and Manrepeller) and realized I wanted to give fewer f*cks.

Fab Feminist couldn’t BE the all-encompassing mecca of intersectional feminism that I wanted it to be. With a full-time day job and a couple side-hustles, I couldn’t put out the content that our brand name lent us to. I couldn’t do it fast enough and I couldn’t do it well enough. When Giuls came on board, we both started organically shifting our focus to mental health: navigating the process of caring for our sad brains and anxious hearts. Amidst that, we’d found our own niche within the broad umbrella of feminism.

After that, changing our brand became the obvious next step. But what to? What was more aligned with our purpose? Big Magic taught us that inspiration will hit you with a Big Idea without warning, and that’s exactly what happened.

“What about ‘Untrendy?’” I asked Giuls one day. We’d been going back and forth about a new name for our brand. I don’t still have the message thread, but I’m pretty sure “Hmmmm…..I like it,” is a reasonably accurate response. Discovering "Untrendy" was like slipping on a pair of cheap, pink sunnies and flipping the hibiscus flowers attached to the frame like windshield wipers, saying, "Ohhhh, yes! This is Untrendy and this is the way I LIKE IT." It felt natural and it felt like us.

We started noticing HOW MUCH OF OUR LIVES was influenced by the secret undercurrent of Untrendy. Like, wearing a midi dress to work without shaving your legs first. Or ordering a glass of Chardonnay. What about Jen Gotch’s dorky-thrift-store-kid-clothes style? Or Racial/Social/Gender Justice Disruptor, Ericka Hart’s photos of her mastectomy scars? Women and people all over the world are living their AUTHENTIC, purpose-filled lives that are decidedly *not* trendy. And that’s the kind of life we want to live, too.

We, the Untrendy, live life on our OWN terms. We set our OWN priorities and live by our OWN moral codes. We don clothes that we feel good in regardless of what the fashion industry tells us is trending. We ignore beauty conventions. We do not dress our bodies to please anyone but ourselves. We speak our beliefs especially when they go against popular opinion. We do not buy into consumerism’s mantra that in order to be happy, you must accomplish X and buy X and do X. We don’t wear Gucci leather belts or ‘smile!’ when men tell us to. We KNOW that to be human is to be sad sometimes or a lot of the time and we don’t hide it. We are UNTRENDY.

We are here to shake up personal development with honesty and humor, offering people the tools they need to live their most fulfilling lives on their own terms.

BIG NEWS, Y'ALL.

 
 

We've got big news to announce! I know I haven't been the best at creating the kind of content this blessed audience wants to read on the regular. I know the blog was down for a couple months with no explanation. And I know we haven't been as here for you as you want us to be. WE WILL DO BETTER! That's why, without further ado, I want to announce some big fucking news! Our long-time contributing writer and my college confidant, Giuliana, from Princeton, NJ, will be joining Fab Feminist as a regular writer and BUSINESS PARTNER!!!!

After a zillion marathon phone calls and inspirational conversations, we realized that trying to do the blogger thing on our own was 1) way too hard, and 2) half as fulfilling as working together. What does this mean for you, oh valued reader? This means double the content that you want to read starting right now. It means TONS of relevant and exciting new things on the horizon. It means a dash of some blogger REALNESS that we feel does not exist among our peer "lifestyle" bloggers (very little shade intended).

We're here. We're millennials. We're working full-time jobs, second jobs, and finding the time in between to create content we think the world deserves to read. We're a little broke. We're not perfect. We are NOT here to represent a perfect life, a perfectly messy bun, a perfect $2,499 tote bag, marble counters, or monochrome (unless it's black, tbh). We're here to serve some working-girl realness as best friends living on opposite ends of the east coast trying our damnedest to fiercely support each other because we know we can't do it alone.

We see each other once or twice a year and have collaborative phone calls weekly (a conservative estimate). We're both trying to create our best selves as we gradually evolve from excited, wide-eyed college graduates to hustling, real-life adults and we have A LOT to say. We both believe in the power of feminism, the importance of inclusivity, and the bravery that both require. That's why we've changed our blog name from Fab Fucking Female to Fab Feminist: because we want our blog to represent the diversity of our fan base.

Thank you for being here for us.

If you would like to find out more about our mission and about our team, click here. We'll be switching the website domain to represent our change of name, but not until our current domain expires. You’ll know when it happens! (Subscribe!) If you'd like to donate a cash gift, to keep us going, you can do so here.

If you want to write for us, send us an email to find out how. We are EXCITED to embark on this journey with you. Here's to change!

CLICK HERE to read our most recent post about our trip to Seattle & Portland!